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UMM is an e-label, looking for interesting and valuable new electronic and dance music. Its name is based on an innovative concept. UMM is the landing label of a prestigious record company which, like a demo pool, selects the best tracks it receives, helping DJs and producers to build their careers.
A demo pool is a platform bypassing the old system of sending songs to record companies. UMM is different, as it does not use a voting system but it’s based on real A&R staff.
A&R stands for ‘Artist and Repertoire’, and it’s the department of a record company looking for new talents; it develops talents as they sign with the label.
UMM was created by a well-known talent manager, Gianfranco Bortolotti, the founder of Media Records, Media Records Evo and brands such as BXR, UMM, Noise Maker, Underground, Musicgel, Bxr Superclub, and many other projects in the world of DJing and club culture.
UMM offers the opportunity and the power to break into the enormous world of electronic music, and its boundless market, to talented people who are looking for real success.
Land on UMM, join in and write your profile, and you will enter a world of pros who will evaluate your work and help you to develop your career.
The UMM managers are constantly on the move, all over the world, hunting for ideas, so you can find them wherever you find music: recording studios, international conferences, festivals, events and more.
Go to the site UMM official website. Fill in the relevant form and upload your song. It’s as simple as that.
UMM is an artistically and commercially independent e-label, which is part of Media Records Evo Group, the record company distributing labels such as, UMM, Heartbeat, BXR, Underground, Noise Maker, Italo and many others.
Yes, you do, in order to register yourself legally, and to protect your rights.
Two types of contract are available:
The first contract is a master assignment contract which is filled out online with options on the follow-up
All rights under this master contract are valid for five years.All rights under this master contract will be recognised for five years.

The second contract will be offered by a Publishing Company chosen by us, after completing the procedure for the registration of the master. Under this standard publishing contract, 12/24 of the writer’s rights are transferred to the Publisher specified by UMM, which will work to promote and protect your rights all over the world.
"Master assignment" means that the master recording and all the rights arising from it become the property of UMM, which will continue to make royalty payments for the duration of the contract.
It’s a standard contract binding the writer or composer of the song to the publisher who has the responsibility of promoting and protecting the rights of the song all over the world.
The staff of the A&R department of Media Records, selected and led by Gianfranco Bortolotti.
An email address to register and one unreleased track in mp3 format.
The purpose of UMM is to offer opportunities for growth to everyone. If your track, constantly monitored by our A&R, proves its quality, then promotional strategies will be implemented.
Share the YouTube link you will be given and create a video; so you’ll be able to help your song get the promotion it deserves.
Send us the video file, we’ll upload it to our official channel so we can monitor it more accurately, and optimize your work.
Remember that videos double the interest and the chance of promoting your track.
Our design team will take care of the covers. All promotional material will be charged to you. If you don’t have a video, we will produce a ‘teaser’ to gain access to YouTube, which is also in your interest. If you have a video, it must be first accepted by the a/r to guarantee the standard quality of our products.
Certainly. You will receive a royalty payment of 25% on all rights accrued.
Absolutely nothing: signing up with us is completely free. If we decide to promote your song, we will deduct the costs of web-PR, press releases, etc from your royalties.
Of course. But you will have to achieve a relatively high level and become part of the artistic line-up of the relevant label’s A&R.
Above all it means that you have talent. Let’s imagine that your song reaches 500,000 views on YouTube. Almost certainly one of our A&R people will contact you to transfer your song to its main label. You will become one of our Top DJs or Top Artists and you will be promoted like a star DJ.
You will be invited to sign a Management contract with one of our management partners which will guarantee performance events of international standing.
No. But if you are under 18 years of age, the contract must be signed by your legal tutor.
No. But if you become a professional because of your musical ability, you will have to have a fiscal code according to the laws of the country where you are resident.
Yes. But if you aren’t already, we can help you look after your rights. We will send you an e-mail which will guide you through the procedure of joining an International Collecting Agency.
Yes. But you will have to respect the option on the artist’s name. We strongly suggest you don’t choose this option, as it would limit the investment project set up on your behalf by UMM.
UMM is an e-label, and as such it’s completely based on the cloud. It works on its own servers and on a proprietary platform with premium technology which will be on air soon.
It will be on sale in all major digital stores.
Certainly, if you have the talent, the motivation, the passion and the discipline, you have a very good chance of making it; UMM connects with the whole music industry worldwide.
No. But it has relations with leading management companies at global level.
No. But it has relations with leading booking agencies at global level.
Everything you propose will be checked by our A&R staff. We are not interested in remixes, mixes (DJ sets, radio shows etc), mash-ups or bootlegs. And not even grooves or obsessive bases masquerading as finished songs.
There are no limits.
We have two hashtags: #UMM and #UMMlabel.
If you can’t find the answers you want, or you have more specific questions, please use the contact section on this site to get in touch with us.

If you can’t find the answers you want, or you have more specific questions to ask us, please use the contact section on this site to get in touch with us.